Branding Design
Zoe Adventures
Brand
Zoe Adventures
Platform
Multiple platforms
Work
- Business and market analysis
- Conducting competitive research
- Create company description
- Establish goals and objectives
- Setup Brand identity
- Establishing key audiences
- Creating visual communication and identity
- Setup marketing plan & strategy
Crafted with
Zoe Adventures is a space tourism company that I created as part of the final assignment during my study. The project is to create a new venture business in the space industry.
Challenge
Since this industry is new to us and not yet accessible to everyone, choosing the right business model and marketing strategy can be a challenge. Not only to bring new brands to market but also to educate them for new changes.
the users
Primary Audience : Space fans, high profile travelers
Secondary Audience : travelers who are interested to try new adventure
01.
Discovery
Process
Since outer space is not yet accessible to everyone, I decided to create a business that offers travel services to LEO (low earth orbit). The reason is because so many satellites and people have been sent to travel to low earth orbit, which make this business model more feasible.
RATIONALE
Zoe Adventures is a space tourism company that arranges suborbital trips in Low Earth Orbit (LEO). The trip is to offer an affordable experience for everyone to access science attractively, so they can discover everything that they know based on the theory they taught.
PURPOSE
The existence of Zoe Adventures is not only to create a new yet affordable experience to arrange suborbital trips to LEO for everyone, but this company also wants to educate and engage people about the sustainable life of our earth. By bringing people to experience their zero-gravity vacation and watching the earth differently, we would like to expose them to the truth about the beauty of our planet.
02.
Visual
Identity
The design reflects the optimism and futurism of Zoe Adventures. Color also helps to distinguish them. Purple was chosen for its boldness, imaginativeness, mystery and uniqueness, and green introduced to balance emotions and promote a sense of serenity.
03.
Brand
Application
Rolling out our brand on all of our marketing materials and customer touchpoints.
Interacting with the market through a consistent brand voice and aesthetic is a major step towards letting consumers get to know the business.
04.
Campaign
Launch
Now we know which is our main target and finished the brand identity, this new business is ready to launch. Through the UX design process I’ve done in the beginning, the campaign launch was crafted to deliver more personal and relevant customer experiences.
Want to know more about this project?
Contact me.
marthaweruing@gmail.com
I'm a creative strategist and UX designer based in Perth. I often integrating storytelling, design thinking and Human-Centered Design to solve complex problem.
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I respect and acknowledge the Whadjuk Noongar people as the traditional owners of the land on which I work and live.
