Marketing Campaign
NO ACCOM, NO WORRIES
Brand
Crikey Camper Hire
Platform
Digital Marketing
Work
- Establish key audiences
- Create journey mapping
- Develope strategy & execution
- Collaborate with the Region & Digital agency
- Collaborate with Influencer/Content Creator
- Content creation (icons, imagery, videos)
- Website design
- Social Media management
Crafted with
Due to the recent pandemic trading conditions, Crikey Camper Hire sees this as an opportunity to pivot our market. We decided to engage with our WA market to provide a better experience and product for the self-guided road trip adventure.
Challenge
Before the pandemic, Crikey Camper Hire market predominantly coming from the interstate and international market. However, It is important post-pandemic we are seen as a trusted safe and strong business entity for WA locals as well.
We know that road trip is part of the Australian lifestyle and we would like to share our expertise to make sure that everyone enjoys their experience, even if it is for the first time.
the audience
Primary Audience : WA locals
Secondary Audience : interstate & international market
the result (in 2 days)
FB Page Reach : +42.3%
Instagram Reach : +6.7%
Leads : 76%
Conversion: 39%
01.
Planning and
Strategy
When UX Design meets Marketing.
Combined with my background as a UX designer, I focused on giving the customer what they want, while my digital marketing skill has the aim of creating brand awareness, generating leads, and increasing revenue.
02.
Collaborative
Work
Because the aim of this campaign is brand awareness in local WA. I decided to work with WA’s largest digital community, Perth Is OK, to release our new itinerary for the summer.
The collaboration also continues with a regional tourism to promote a new WA’s trails, The Horsepower Highway.
PERTH IS OK
THE HORSEPOWER HIGHWAY
02.
Landing
Page
Measuring the success of this campaign is very important and because this campaign is a collaborative project from several parties and disseminated through several channels and platforms, I created a landing page that became the only entry for every incoming lead.
Want to know more about this project?
Contact me.
marthaweruing@gmail.com
I'm a creative strategist and UX designer based in Perth. I often integrating storytelling, design thinking and Human-Centered Design to solve complex problem.
Copyright 2024 © All rights Reserved. Designed and developed by Martha Weruing
I respect and acknowledge the Whadjuk Noongar people as the traditional owners of the land on which I work and live.
