Brand Identity Design
Crikey Camper Hire
Brand
Crikey Camper Hire
Work
- Brand Application
- Brand Positioning
- Customer Experience Positioning
- Social Media Positioning Strategy
- Marketing Strategy
Crafted with
Due to the recent pandemic trading conditions, Crikey Camper Hire sees this as an opportunity to pivot our market and business strategies. We decided to rebrand ourselves and start fresh to engage with our WA market to provide a better experience and product for the self-guided road trip adventure.
Challenge
I join with the team to continue the unfinished re-branding process that already started. Since a few assets such as logo, color and typography already done and introduced to the market, my responsibility is to repositioning the new brand strategically in a few different applications and business strategy which meet the purpose of our rebranding goal.
Market
Primary Audience : Western Australia Locals
Secondary Audience : Interstate and International market
01.
Brand
Application
Why is consistent Brand Application important?
Engaging with costumers through a consistent brand voice and visuals is a big step towards getting costumers to know us as an organisation.
Consistency across our different branding applications means our brand feels more reliable. As they get to know our brand, customers develop opinions, ideas and assumptions based on each interaction.
Plan a Brand Application rollout
It is so important to be consistent with every application, both online and offline. Every touchpoint of our customers is an opportunity to deliver the brand values and messages.
For that, I infused some UX approach on this plan to make sure the rollout is a success.
Identifying our customer is the first step in this strategy. Throughout the qualitative & quantitative research, I learned to understand who is our audiences; their goal, their frustration, their interest, their motivation, and so on.
This mapping allows me to understand our customers’ behaviours on a deeper level while identifying some of the touchpoints they might take to reach their goals when interacting with our Brand.
Measuring success is integral process in any project. This practice allows me to learn the success or failure that I could use in the future.
Want to know more about this project?
Contact me.
marthaweruing@gmail.com
I'm a brand strategist and UX designer based in Perth. I often integrating storytelling, design thinking and Human-Centered Design to solve complex problem.
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I respect and acknowledge the Whadjuk Noongar people as the traditional owners of the land on which I work and live.
